Ford realised the challenges he was solving in his day job – how to integrate systems and automate processes – were the same ones facing the hostel team. The two co-founders quit their jobs to develop a software solution that synchronised hotel room rates, availability and bookings across multiple platforms. The value proposition for hoteliers was compelling: they could grow their reach online, reduce overbookings and cut the operational overhead of manually inputting reservations. It was a scalable solution that worked for small family businesses as well as large hotel chains.
SiteMinder launched in 2006 and quickly established a strong foothold in the Australian market. Within six months, more than 70 hotels were using the platform. The following year, the company took its offering to New Zealand.
Fast forward 16 years and alongside its headquarters in Sydney, SiteMinder now has offices in Bangkok, Bangalore, Barcelona, Berlin, Dallas, Galway, London and Manila and serves more than 36,000 hoteliers in 150 countries. In 2022, the company drove more than 100 million reservations worth more than USD35 billion around the globe.1