ASEAN Navigator

Now, next and how for business
Southeast Asian businesses are amongst the most confident in the world. Businesses are getting ahead of the game by expanding into new markets and focusing on sustainability as a way to grow sales.
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Businesses in ASEAN are optimistic about the future, with 81% projecting growth in the next year. Longer-term, businesses are even more bullish. 33% of ASEAN firms are expecting to be ‘high-growth’ – that is, they are anticipating growth of 15% or more over the next five years – a sentiment shared by only 26% of firms globally.

HSBC’s Navigator 2019 surveyed 9,131 business decision-makers in 35 markets. Research by Kantar for HSBC August and September 2019.



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